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Die Another Day (2002) is the twentieth spy film in the James Bond series, and the fourth and last film to star Pierce Brosnan as the fictional MI6 agent James Bond. It also featured American actress Halle Berry (who had just won a Academt Award for Monsters Ball) as NSA Agent Giacinta "Jinx" Johnson. In the pre-title sequence, Bond leads a mission to North Korea, during which he is betrayed and, after seemingly killing a rogue North Korean colonel, he is captured and imprisoned. More than a year later Bond is released as part of a prisoner exchange. Surmising that someone within the British government betrayed him, he tries to earn redemption by finding his betrayer and by killing a North Korean agent he believes was involved in his torture.

Die Another Day, produced by Michael G. Wilson and Barbara Broccoli, and directed by Lee Tamahori, marks the franchise's 40th anniversary. The series began in 1962 with Sean Connery starring as Bond in Dr. No. Die Another Day includes references to each of the preceding films and also alludes to several Bond novels.

Principal photography of Die Another Day began on January 11th 2002 at Pinewood studios. The film was shot primarily in the United Kingdom, Iceland, and Cádiz, Spain. Other locations included Pinewood Studios' historic 007 Stage, and scenes shot in Maui, Hawaii, in December 2001. Laird Hamilton, Dave Kalama, and Darrick Doerner performed the pre-title surfing scene at the surf break known as Jaws in Maui, while the shore shots were taken near Cádiz and Newquay, Cornwall. Scenes inside Graves' diamond mine were also filmed in Cornwall, at the Eden Project. The scenes involving the Cuban locations Havana and the fictional Isla Los Organos were filmed at La Caleta, Spain.

Gadgets and other props from every previous Bond film and stored in Eon Productions' archives appear in Q's warehouse in the London Underground. Examples include the jetpack in Thunderball and Rosa Klebb's poison-tipped shoe in From Russia with Love. Q, now being played by John Cleese (below) of Monty Python fame, mentions that the watch he issues Bond is "your 20th, I believe", a reference to Die Another Day being the 20th Eon-produced Bond film. In London, the Reform Club was used to shoot several places in the film, including the lobby at the Blades Club, MI6 Headquarters, Buckingham Palace, Green Park, and Westminster. Svalbard, Norway and Jökulsárlón, Iceland were used for the car chase on the ice with additional scenes filmed at Jostedalsbreen National Park, Norway and RAF Little Rissington, Gloucestershire; Manston Airport in Ramsgate was used for the scenes involving the Antonov cargo plane scenes. The scene where Bond surfs the wave that Icarus created when Graves was trying to kill Bond was shot on the blue screen. The waves and all of the glaciers in the scene were digitally produced.

The hangar interior of the "US Air Base in South Korea", shown crowded with Chinook helicopters, was filmed at RAF Odiham in Hampshire, UK, as were the helicopter interior shots during the Switchblade sequence although this took place entirely on the ground with the sky background being added in post-production using blue screen techniques. Although in the plot the base is American, in reality all the aircraft and personnel in the shot are British. In the film, a Switchblade (one-man glider shaped like a fighter jet) is used by Bond and Jinx to enter North Korea undetected. The Switchblade was based on a workable model called "PHASST" (Programmable High Altitude Single Soldier Transport). Kinetic Aerospace Inc.'s lead designer, Jack McCornack was impressed by director Lee Tamahori's way of conducting the Switchblade scene and said, "It's brief, but realistic. The good guys get in unobserved, thanks to a fast cruise, good glide performance, and minimal radar signature. It's a wonderful promotion for the PHASST." Also, Graves' plane was a 20-foot-wide (6.1 m) model that was controlled by a computer. When the plane flew through the Icarus beam, engineers cut the plane away piece by piece so that it looked like it was burning and falling apart.

The sex scene between Bond and Jinx, the first time onscreen in the series in which Bond is depicted actually having sex as opposed to a post-coital scenario, had to be trimmed for the American market. An early cut of Die Another Day featured a brief moment, seven seconds in length, in which Jinx is heard moaning strongly. The MPAA ordered that the scene be trimmed so that Die Another Day could get the expected PG-13 rating. The scene was cut as requested, earning the film a PG-13 rating for "action violence and sexuality".

In discussing her character, Halle Berry said Jinx is "fashion-forward modern and the next step in the evolution of women in the Bond movies." The scene where she emerges from the ocean in a bikini paid homage to the character of Honey Ryder (Ursula Andress) from the first Bond film, Dr. No. Despite the bikini and location of Cuba in the film, the footage of the water and bar scene was shot in Cadiz and far from the warmth implied in the film; The location was reportedly very cold and windy, and footage has been released of Berry wrapped in thick towels in between takes to avoid catching a chill. Berry was also injured during filming when debris from a smoke grenade flew into her eye. The debris was removed in a 30-minute operation.

With the popularity of Berry's Jinx character, speculation arose in 2003 of a spin-off film which was scheduled for a November/December 2004 release. It was originally reported that MGM was keen to set up a franchise and to be a "winter olympics" alternative to 'James Bond,'. As early as the late 1990s, MGM had originally considered developing a spin-off film based on Michelle Yeoh's character, Wai Lin, in 1997's Tomorrow Never Dies. However, despite much speculation of an imminent movie, on October 26th, 2003, Variety reported that MGM had completely pulled the plug on the Jinx project, to the dismay of Barbara Broccoli and Michael Wilson of Eon Entertainment, who were reported to be "clearly furious" about the decision, as were many Bond fans. MGM were keen to move on with the next film instead. Jinx was also the first black Bond Girl, hero or villain, in more than 17 years, since May Day (Grace Jones) in A View to a Kill, and the first black Bond Girl ever to play the heroine (principal Bond "good girl").


The soundtrack was composed by David Arnold and released on Warner Bros. Records. He again made use of electronic rhythm elements in his score, and included two of the new themes created for The World Is Not Enough. The first, originally used as Renard's theme, is heard during the mammoth "Antonov" cue on the recording, and is written for piano. The second new theme, used in the "Christmas in Turkey" track of The World Is not Enough, is reused in the "Going Down Together" track.

The title song for Die Another Day was written and performed by Madonna, who also had a cameo in the film as a fencing instructor. This is the first Bond title sequence to directly reflect the film's plot since Dr. No; all of the other previous Bond titles are stand-alone set pieces. The concept of the title sequence is to represent Bond trying to survive 14 months of torture at the hands of the North Koreans. Critics' opinions of the song were sharply divided, it was nominated for a Golden Globe for Best Original Song and the 2004 Grammy Award for Best Dance Recording, but also for a Golden Raspberry Award for Worst Original Song of 2002 (while Madonna herself won the Golden Raspberry Award for Worst Supporting Actress for her cameo). In a MORI poll for the Channel 4 programme "James Bond's Greatest Hits", the song was voted 9th out of 22, and also came in as an "overwhelming number one" favourite among those under the age of 24.

MGM and Eon Productions granted Mattel the license to sell a line of Barbie dolls based around the franchise. Mattel announced that the Bond Barbies will be at her "stylish best", clad in evening dress and red shawl. Lindy Hemming created the dress, which is slashed to the thigh to reveal a telephone strapped to Barbie's leg. The doll was sold in a gift set, with Barbie's boyfriend Ken posing as Bond in a tuxedo designed by the Italian fashion house Brioni.

Revlon also collaborated with the makers of Die Another Day to create a cosmetics line based round the character Jinx. The limited edition 007 Colour Collection was launched on November 7th 2002 to coincide with the film's release. The product names were loaded with puns and innuendo, with shades and textures ranging from the "warm" to "cool and frosted".

Carrera, a slot car manufacturer, sold a 1:43 scale slot car set based on the film which included an Aston Martin Vanquish and a Jaguar XKR as well as track. Corgi, a British toy car manufacturer, released 1:30 scale replicas of the Vanquish and Jaguar XKR.

Ford Motor Company released a "special edition" Thunderbird in 2003. The 11th generation Thunderbird appeared briefly during the film's Iceland scenes, driven by Jinx when she arrived at the Ice Palace. Unlike the car as it appeared on film, Ford's "Bond bird" was coral pink (colour code CQ) with a white removable hardtop. In the film, both the car and the hardtop were coral.

Die Another Day had its world premiere on November 18th 2002 at the Royal Albert Hall in London. Queen Elizabeth II and Prince Philip were guests of honour; it was the second premiere to be attended by the Queen after You Only Live Twice. The Royal Albert Hall had a make-over for the screening and had been transformed into an ice palace. Proceeds from the première, about £500,000, were donated to the Cinema and Television Benevolent Fund of which the Queen is patron. On the first day, ticket sales reached £1.2 million. Die Another Day was the highest grossing James Bond film to date until the release of Casino Royale. It earned $432 million worldwide, becoming the sixth highest grossing film of 2002.

Die Another Day became a controversial subject in eastern Asia. The North Korean government disliked the portrayal of their state as brutal and war-hungry. The South Koreans boycotted 145 theatres where it was released on December 31st 2002, as they were offended by a scene where an American officer issues orders to the South Korean army in the defence of their homeland, and by a lovemaking scene near a statue of the Buddha. The Jogye Buddhist Order issued a statement that the film was "disrespectful to our religion and does not reflect our values and ethics". The Washington Post reported growing resentment in the nation towards the United States. An official of the South Korean Ministry of Culture and Tourism said that Die Another Day was "the wrong film at the wrong time."



Die Another Day trailer starring Pierce Brosnan as Ian Fleming's James Bond 007.




The amount of product placement in the film was a point of criticism, specifically from various news outlets such as the BBC, Time and Reuters who all used the pun "Buy Another Day". Reportedly 20 companies, paying $70 million, had their products featured in the film, a record at the time, although USA Today reported that number to be as high as $100 million. By choice, the number of companies involved in product placement was dropped to eight for the next Bond film Casino Royale in 2006.

Michael Dequina of Film Threat praised the film as the best of the series to star Pierce Brosnan and "the most satisfying installment of the franchise in recent memory." Larry Carroll of CountingDown.com praised Lee Tamahori for having "magnificently balanced the film so that it keeps true to the Bond legend, makes reference to the classic films that preceded it, but also injects a new zest to it all." Entertainment Weekly magazine also gave a positive reaction, saying that Tamahori, "a true filmmaker", has re-established the series' pop sensuality. Dana Stevens of The New York Times called the film the best of the James Bond series since The Spy Who Loved Me. Kyle Bell of Movie Freaks 365 stated in his review that the "first half of Die Another Day is classic Bond", but that "Things start to go downhill when the ice palace gets introduced." Die Another Day was strongly criticised for relying too much on gadgets and special effects, with the plot being neglected by excessive use of CGI. Roger Moore himself remarked, "I thought it just went too far – and that’s from me, the first Bond in space! Invisible cars and dodgy CGI footage? Please!" Regardless, it was the highest-grossing James Bond film up to that time not counting inflation.

Die Another Day was written into a novel by the then-current official James Bond writer, Raymond Benson, based on the screenplay by Neal Purvis and Robert Wade. Fan reaction to it was above average. After its publication Benson retired as the official James Bond novelist and a new series featuring the secret agent's adventures as a teenager, by Charlie Higson was launched in 2005. As the novelization was published after Benson's final original 007 novel, The Man with the Red Tattoo, it was the final literary work featuring Bond as originally conceived by Ian Fleming until the publication of Devil May Care by Sebastian Faulks in 2008 to mark the 100th anniversary of Fleming's birth.


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